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~isPartOf:"Journal of financial services marketing : JFSM"
~source:"econis"
~subject:"Latent class"
~subject:"Segmentation"
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Journal of financial services marketing : JFSM
International journal of bank marketing
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The effect of promotional interest rates on customer borrowing and payment behavior in the credit card industry
Murthi, B. P. S.
;
Girju, Marina
;
Steffes, Erin
- In:
Journal of financial services marketing : JFSM
24
(
2019
)
1/2
,
pp. 11-20
Persistent link: https://www.econbiz.de/10012059997
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