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~isPartOf:"Journal of financial services marketing : JFSM"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
70
Consumer behaviour
41
Konsumentenverhalten
41
Financial services
37
Finanzdienstleistung
37
Personal banking
30
Privatkundengeschäft
30
Customer satisfaction
22
Kundenzufriedenheit
22
Bank
21
Dienstleistungsqualität
18
Service quality
18
Confidence
17
Vertrauen
17
Bank marketing
15
Bankmarketing
15
Electronic Banking
13
Electronic banking
13
USA
13
United States
13
Brand management
11
Markenführung
11
Corporate Social Responsibility
9
Corporate social responsibility
9
Großbritannien
9
United Kingdom
9
Brand image
7
Markenimage
7
Portfolio selection
7
Portfolio-Management
7
Anlageverhalten
6
Behavioural finance
6
Corporate reputation
6
Firmenimage
6
Marketing management
6
Marketingmanagement
6
Salespeople
6
Verkaufspersonal
6
financial services
6
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69
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Murthi, B. P. S.
3
Rajaobelina, Lova
3
Bergeron, Jasmin
2
Brun, Isabelle
2
Caruana, Albert
2
Durkin, Mark
2
Harrison, Tina
2
Maas, Peter
2
Pitt, Leyland F.
2
Rehman, Mohsin Abdur
2
Ricard, Line
2
Samad, Sarminah
2
Shams, Ghazal
2
Steffes, Erin M.
2
Abu-Salim, Taghreed
1
Al-Wugayan, Adel A. A.
1
Alhazmi, Basem Masoud
1
Ali, Nada
1
Alnawas, Ibrahim
1
Altarifi, Shadi
1
Ansell, Jake
1
Arcand, Manon
1
Aspara, Jaakko
1
Atorough, Peter
1
Baqer, Samar M.
1
Barari, Mojtaba
1
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1
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1
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1
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1
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1
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1
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1
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1
Chircop, Saviour
1
Clark, Victoria
1
Clark-Murphy, Marilyn
1
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1
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Published in...
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Journal of financial services marketing : JFSM
Journal of business research : JBR
626
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
184
Journal of the Academy of Marketing Science
165
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
98
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
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61
Acquisition, affinity and rewards : do they stay or do they go?
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
3
,
pp. 221-233
Persistent link: https://www.econbiz.de/10003802563
Saved in:
62
Variables influencing the customer relationship
management
of banks
Rootman, Chantal
;
Tait, Madéle
;
Bosch, Johan
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10003806432
Saved in:
63
Special issue on customer relationship
management
in banking : reassessing theory and practice
Sarel, Dan
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003697745
Saved in:
64
Can superior CRM capabilities improve performance in banking
Coltman, Tim
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
2
,
pp. 102-114
Persistent link: https://www.econbiz.de/10003697751
Saved in:
65
An approach for the identification of cross-sell and up-sell opportunities using a financial services customer database
Salazar, Maria Teresa
;
Harrison, Tina
;
Ansell, Jake
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10003697760
Saved in:
66
An exploration of call centre agents' CRM software use, customer orientation and job performance in the customer relationship maintenance phase
McNally, Regina C.
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
2
,
pp. 169-184
Persistent link: https://www.econbiz.de/10003697795
Saved in:
67
Conceptualising online banking service value
Heinonen, Kristina
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
1
,
pp. 39-52
Persistent link: https://www.econbiz.de/10003701671
Saved in:
68
Managing customer expectations in financial services : opportunities and challenges
Tam, Jackie L. M.
- In:
Journal of financial services marketing : JFSM
11
(
2006/07
)
4
,
pp. 281-289
Persistent link: https://www.econbiz.de/10003501331
Saved in:
69
Online conversion rates among Australian financial institutions : a qualitative exploration
Riquelme, Hernan
;
Kam, Booi Hon
- In:
Journal of financial services marketing : JFSM
11
(
2006/07
)
4
,
pp. 290-300
Persistent link: https://www.econbiz.de/10003501335
Saved in:
70
Customer value exchange
Jackson, Tyrone W.
- In:
Journal of financial services marketing : JFSM
11
(
2006/07
)
4
,
pp. 314-332
Persistent link: https://www.econbiz.de/10003501341
Saved in:
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