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~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of retailing"
~isPartOf:"The journal of consumer marketing"
~person:"Krishnan, Ramayya"
~person:"Marshall, Roger"
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Journal of food products marketing
Journal of retailing
The journal of consumer marketing
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The color of choice : the influence of presenting product information in color on the compromise effect
Kim, Jungkeun
;
Spence, Mark T.
;
Marshall, Roger
- In:
Journal of retailing
94
(
2018
)
2
,
pp. 167-185
Persistent link: https://www.econbiz.de/10011881397
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2
Consumer effects of environmental impact in product labeling
Borin, Norm
;
Cerf, Douglas C.
;
Krishnan, Ramayya
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 76-86
Persistent link: https://www.econbiz.de/10009009742
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