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~isPartOf:"Journal of general management"
~subject:"Markenarchitektur"
~subject:"Marketing"
~subject:"Unternehmenskultur"
~type_genre:"Case study"
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Corporate brand identification and corporate brand management : how top business schools do it
Balmer, John M. T.
;
Liao, Mei-na
;
Wang, Wei-yue
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 77-102
Persistent link: https://www.econbiz.de/10003997127
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