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~isPartOf:"Journal of global fashion marketing : JGfM"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Psychology & marketing"
~subject:"Movie performance"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of global fashion marketing : JGfM
Marketing letters : a journal of research in marketing
Psychology & marketing
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Exploring the small movie profitability puzzle
Huang, Dongling
;
Markovitch, Dmitri G.
;
Strijnev, Andrei
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10010490156
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