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~isPartOf:"Journal of global fashion marketing : JGfM"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Liu, Yong"
~person:"Woodside, Arch G."
~type_genre:"Aufsatz in Zeitschrift"
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Journal of global fashion marketing : JGfM
Marketing letters : a journal of research in marketing
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Fashion and film stories of (mis)understanding : introduction to a special issue on cinema and fashion
Díaz Soloaga, Paloma
;
Muñoz Domínguez, Gemma
; …
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 369-373
Persistent link: https://www.econbiz.de/10014373485
Saved in:
2
Star power in the eye of the beholder : a study of the influence of stars in the movie industry
Liu, Angela Xia
;
Liu, Yong
;
Mazumdar, Tridib
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 385-396
Persistent link: https://www.econbiz.de/10010439158
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