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Brand image 1 Consumer behaviour 1 Counterfeit luxury goods 1 Ethics 1 Ethik 1 Konsumentenverhalten 1 Luxury goods 1 Luxusgüter 1 Markenimage 1 Product counterfeiting 1 Produktpiraterie 1 Savings 1 Sparen 1 Viral marketing 1 Virales Marketing 1 moral judgment 1 saving face 1 socio-psychological approach 1 word-of-mouth 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Kikumori, Mai 1 Kim, Aekyoung 1 Kim, Changju 1 Kim, Jungkeun 1
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Journal of global fashion marketing : JGfM Discussion paper series / IZA 1 European journal of international management : EJIM 1 Experimental economics : a journal of the Economic Science Association 1 IZA Discussion Papers 1 International review of law and economics 1 Journal of Peace Research 1 Journal of economic behavior & organization : JEBO 1
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ECONIS (ZBW) 1
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How do moral judgment and saving face interact with positive word-of-mouth regarding counterfeit luxury consumption?
Kim, Changju; Kikumori, Mai; Kim, Aekyoung; Kim, Jungkeun - In: Journal of global fashion marketing : JGfM 15 (2024) 2, pp. 253-269
Persistent link: https://www.econbiz.de/10014530031
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