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~isPartOf:"Journal of global information management"
~person:"Pouri, Sara Ghasem"
~subject:"E-commerce"
~type_genre:"Aufsatz in Zeitschrift"
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E-commerce
Confidence
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Consumer behaviour
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Customer satisfaction
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Electronic Commerce
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Internet marketing
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Konsumentenverhalten
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Kundenzufriedenheit
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Online retailing
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Online-Handel
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Online-Marketing
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Perceived Enjoyment
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Perceived Risk
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Perception
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Propensity To trust
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Risiko
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Risikopräferenz
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Risk
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Risk attitude
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Social Commerce
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Social Web
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Social web
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Vertrauen
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Viral marketing
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The determinants of eWoM in social commerce : the role of perceived value, perceived enjoyment, trust, risks, and satisfaction
Rouibah, Kamel
;
Al-Qirim, Nabeel
;
Hwang, Yujong
;
Pouri, …
- In:
Journal of global information management
29
(
2021
)
3
,
pp. 75-102
Persistent link: https://www.econbiz.de/10012508170
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