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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Perception"
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Perception
Advertising
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Advertising effects
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advertising
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Hornikx, Jos
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Kim, Eunice
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Kim, Jihye
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Meng, Juan
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Mohanty, Praggyan
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Pan, Po-Lin
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Journal of global marketing
Journal of promotion management : JPM
Journal of marketing communications
8
Journal of advertising : official publication of the American Academy of Advertising
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
6
International journal of advertising : the review of marketing communications
4
Journal of Consumer Marketing
4
Marketing : ZFP ; journal of research and management
4
European journal of marketing
3
Journal of advertising research
3
Journal of consumer behaviour
3
Journal of retailing and consumer services
3
Psychology & marketing
3
Asia Pacific journal of marketing and logistics
2
Electronic commerce research
2
Forschungsgruppe Konsum und Verhalten
2
International journal of consumer studies
2
International journal of technology marketing : IJTMkt
2
Journal of business ethics : JOBE
2
Journal of consumer marketing
2
Journal of current issues and research in advertising
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of marketing research
2
Journal of marketing research : JMR
2
The Sage handbook of advertising
2
The journal of consumer marketing
2
Working paper series / The City University Business School
2
Working paper series / University of Zurich, Department of Economics
2
Young consumers : insight and ideas for responsible marketers
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Arab economic and business journal
1
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
1
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
Business and Economic Research : BER
1
CESifo Working Paper
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CESifo working papers
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Corporate Communications: An International Journal
1
Corporate communications : an international journal
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Discussion paper series / IZA
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ECONIS (ZBW)
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1
Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša
;
Podnar, Klement
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
Saved in:
2
Are they celebrity followers? : examining the third-person perception of celebrity-endorsed advertising
Pan, Po-Lin
;
Meng, Juan
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10011875383
Saved in:
3
The influence of high-/low-context culture on perceived ad complexity and liking
Hornikx, Jos
;
Pair, Rob le
- In:
Journal of global marketing
30
(
2017
)
4
,
pp. 228-237
Persistent link: https://www.econbiz.de/10011779456
Saved in:
4
Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
Saved in:
5
Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness
Mohanty, Praggyan
;
Ratneshwar, Srinivasan
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 443-460
Persistent link: https://www.econbiz.de/10011532998
Saved in:
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