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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of public policy & marketing"
~person:"Viswanathan, Madhu"
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Subsistence economy
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Subsistenzwirtschaft
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bottom-up approach
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poverty
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Analphabetismus
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Viswanathan, Madhu
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Chu, Rongwei
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Elaydi, Raed
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Journal of global marketing
Journal of public policy & marketing
Journal of business research : JBR
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Advances in international management
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Product and market development for subsistence marketplaces
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Education in the Asia-Pacific region : issues, concerns prospects
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Journal of management education : a publication of the Organizational Behavior Teaching Society
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Journal of teaching in international business
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Marketing theory
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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A demonstration of symbiotic academic-social enterprise in subsistence marketplaces : researching and designing customized sustainability literacy education in Tanzania
Viswanathan, Madhu
;
Baskentli, Sara
;
Gallage, H. P. …
- In:
Journal of public policy & marketing
40
(
2021
)
2
,
pp. 245-261
Persistent link: https://www.econbiz.de/10012534363
Saved in:
2
How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu
;
Sreekumar, Arun
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
Saved in:
3
Negotiated agency in the face of consumption constraints : a study of women entrepreneurs in subsistence contexts
Venugopal, Srinivas
;
Viswanathan, Madhu
- In:
Journal of public policy & marketing
40
(
2021
)
3
,
pp. 336-353
Persistent link: https://www.econbiz.de/10012590308
Saved in:
4
Subsistence marketplaces : challenges and opportunities
Viswanathan, Madhu
;
Elaydi, Raed
;
Gau, Roland
; …
- In:
Journal of public policy & marketing
38
(
2019
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10012534191
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