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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of retailing"
~person:"Bandyopadhyay, Chinmoy"
~person:"Billore, Aditya"
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Journal of global marketing
Journal of retailing
The journal of product & brand management
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ECONIS (ZBW)
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Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
2
Finding the sweet spot between ethics and aesthetics : a social entrepreneurial perspective to sustainable fashion brand (juxta)positioning
Bandyopadhyay, Chinmoy
;
Ray, Subhasis
- In:
Journal of global marketing
33
(
2020
)
5
,
pp. 377-395
Persistent link: https://www.econbiz.de/10012313056
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