//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of retailing"
~person:"Baskin, Ernest"
~person:"Ma, Yu"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Brand
2
Brand image
2
Markenartikel
2
Markenimage
2
Bewertung
1
Brand equity
1
Brand extension
1
Brand-extension fit
1
Category Management
1
Category management
1
Choice models
1
Consumption experience
1
Discrete choice
1
Diskrete Entscheidung
1
Display format
1
Einzelhandel
1
Einzelhandelspreis
1
Evaluation
1
Handelsmarke
1
Ingredient branding
1
Markentransfer
1
Marketing management
1
Marketingmanagement
1
Panel
1
Panel study
1
Parent brand quality
1
Preiselastizität
1
Price elasticity
1
Private brands
1
Private labels
1
Privatisierung
1
Privatization
1
Product labelling
1
Retail price
1
Retail strategy
1
Retail trade
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Baskin, Ernest
Ma, Yu
Verhoef, Peter C.
3
Aashish, Kumar
2
Brady, Michael K.
2
Chan, Tsang-sing
2
Chen, Huan
2
Chung, Hwan
2
Cui, Geng
2
Dekimpe, Marnik G.
2
Gielens, Katrijn
2
Lee, Eunkyu
2
Li, Fuan
2
Narasimhan, Chakravarthi
2
Raman, Prashant
2
Seetharaman, Seethu
2
Sethuraman, Raj
2
Sloot, Laurens M.
2
Sun, Qin
2
Aggarwal, Praveen
1
Al-Hajla, Ali Homaid
1
Alon, Ilan
1
Alvarado-Herrera, Alejandro
1
Andras, Trina Larsen
1
Ayala, Edgardo
1
Aydınoğlu, Nilüfer Z.
1
Bachtel, Robert C.
1
Baldauf, Artur
1
Baldi, Francesco
1
Baldus, Brian
1
Bandyopadhyay, Chinmoy
1
Bang, Nguyen
1
Barone, Michael J.
1
Bauner, Christoph
1
Baxendale, Shane
1
Behl, Abhishek
1
Benedicktus, Ray L.
1
Billore, Aditya
1
Blair, Edward A.
1
Bodur, H. Onur
1
more ...
less ...
Published in...
All
Journal of global marketing
Journal of retailing
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
2
By-brand or by-category? : the effect of display format on brand extension evaluation
Zheng, Xiaoying
;
Baskin, Ernest
;
Dhar, Ravi
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012130009
Saved in:
3
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
Saved in:
4
Modeling dependencies in brand choice outcomes across complementary categories
Ma, Yu
;
Seetharaman, Seethu
;
Narasimhan, Chakravarthi
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10009513167
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->