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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of retailing"
~person:"Ma, Yu"
~person:"Sethuraman, Raj"
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Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Brand
3
Markenartikel
3
Einzelhandel
2
Einzelhandelspreis
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Handelsmarke
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Private labels
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Retail price
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Retail trade
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Store brand
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Store brands
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Category Management
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Price elasticity
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Ma, Yu
Sethuraman, Raj
Verhoef, Peter C.
3
Aashish, Kumar
2
Brady, Michael K.
2
Chan, Tsang-sing
2
Chen, Huan
2
Chung, Hwan
2
Cui, Geng
2
Dekimpe, Marnik G.
2
Gielens, Katrijn
2
Lee, Eunkyu
2
Li, Fuan
2
Narasimhan, Chakravarthi
2
Raman, Prashant
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2
Sloot, Laurens M.
2
Sun, Qin
2
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1
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1
Alon, Ilan
1
Alvarado-Herrera, Alejandro
1
Andras, Trina Larsen
1
Ayala, Edgardo
1
Aydınoğlu, Nilüfer Z.
1
Bachtel, Robert C.
1
Baldauf, Artur
1
Baldi, Francesco
1
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1
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1
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1
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1
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1
Behl, Abhishek
1
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1
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1
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Journal of global marketing
Journal of retailing
Report / Marketing Science Institute
3
Report / Marketing Science Institute / Marketing Science Institute
2
Brand management ; Vol. 1
1
Indian School of Business Research Paper Series
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Review of marketing science
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Springer Proceedings in Business and Economics
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ECONIS (ZBW)
4
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1
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
2
Determinants of store brand share
Sethuraman, Raj
;
Katrijn, Gielens
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10010402353
Saved in:
3
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
Saved in:
4
Modeling dependencies in brand choice outcomes across complementary categories
Ma, Yu
;
Seetharaman, Seethu
;
Narasimhan, Chakravarthi
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10009513167
Saved in:
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