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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of retailing"
~person:"Ma, Yu"
~subject:"Preiselastizität"
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Preiselastizität
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Modeling dependencies in brand choice outcomes across complementary categories
Ma, Yu
;
Seetharaman, Seethu
;
Narasimhan, Chakravarthi
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10009513167
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