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~isPartOf:"Journal of global marketing"
~isPartOf:"Marketing : ZFP ; journal of research and management"
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Journal of global marketing
Marketing : ZFP ; journal of research and management
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Der Einfluß der Kultur auf die Standardisierbarkeit erlebnisbetonter Werbung: eine empirische Untersuchung in Deutschland, Frankreich und der Schweiz
Dmoch, Thomas
- In:
Marketing : ZFP ; journal of research and management
21
(
1999
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10001457819
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