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~isPartOf:"Journal of global marketing"
~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
433
Konsumentenverhalten
433
Brand management
105
Markenführung
105
Brand image
104
Markenimage
104
Beziehungsmarketing
70
Relationship marketing
70
Brand
53
Markenartikel
53
Social Web
45
Social web
45
Internet marketing
43
Online-Marketing
42
Werbewirkung
41
China
34
Customer satisfaction
34
Designation of origin
34
Herkunftsbezeichnung
34
Kundenzufriedenheit
34
Online retailing
34
Online-Handel
34
India
32
Indien
31
Advertising
28
Einzelhandel
27
Retail trade
27
International marketing
26
Internationales Marketing
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Werbung
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Environmental consciousness
25
Umweltbewusstsein
25
Dienstleistungsqualität
24
National culture
24
Nationalkultur
24
Service quality
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Confidence
23
Vertrauen
23
Viral marketing
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English
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Sivakumaran, Bharadhwaj
3
Phau, Ian
2
Pradhan, Debasis
2
Abhishek
1
Abu Farha, Allam K.
1
Aitken, Robert
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Arora, Nilesh
1
Ballantine, Paul W.
1
Bartsch, Silke
1
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1
Biswas, Somdutta
1
Borzekowski, Dina
1
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1
Brennan, Ross
1
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1
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1
Chauhan, Abhishek
1
Chen, Huan
1
Chetioui, Youssef
1
Cui, Geng
1
Czarnecka, Barbara
1
D'Souza, Clare M.
1
DelVecchio, Devon
1
Deshpande, Bilwa
1
Dix, Steve
1
Dodoo, Naa Amponsah
1
Eshghi, Abdolreza
1
Fernando, Angeline Gautami
1
Ghanem, Salma
1
Goi, Chai Lee
1
Grace, Debra
1
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1
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Göbel, Fabian
1
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1
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1
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1
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Journal of global marketing
Marketing intelligence & planning
Journal of business research : JBR
134
Journal of marketing communications
131
International journal of advertising : the review of marketing communications
126
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
60
Psychology & marketing
59
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising research
51
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
The journal of consumer marketing
27
Health marketing quarterly
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of brand management : an international journal
25
International journal of hospitality management
23
Journal of current issues and research in advertising
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
18
Young consumers : insight and ideas for responsible marketers
18
Marketing : ZFP ; journal of research and management
17
International journal of consumer studies
16
Journal of consumer marketing
16
Cogent business & management
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
International journal of sports marketing & sponsorship
14
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ECONIS (ZBW)
41
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1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
3
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
4
Exploring third-party’s brand rankings from consumers' persuasion knowledge
Huang, Li-Shia
;
Huang, Wan-Ju
;
Lin, Hsiao-Yun
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10013532115
Saved in:
5
The impact of advertising appeals on impulse buying
Deshpande, Bilwa
;
Pradhan, Debasis
;
Sivakumaran, Bharadhwaj
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 358-371
Persistent link: https://www.econbiz.de/10013172966
Saved in:
6
Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam
;
Koku, Paul Sergius
;
Abu Farha, Allam K.
- In:
Journal of global marketing
35
(
2022
)
5
,
pp. 349-367
Persistent link: https://www.econbiz.de/10013466114
Saved in:
7
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
8
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
9
Effectiveness evaluation for the gamification of out-of-home advertising
Huo, Jiale
;
Jiang, Yahong
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 929-944
Persistent link: https://www.econbiz.de/10013393606
Saved in:
10
Instagram advertising among young consumers in wearable fitness trackers : the moderating role of technology acceptance factors
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
; …
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012695208
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