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~isPartOf:"Journal of global marketing"
~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Javalgi, Rajshekhar (Raj) G."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand image
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China
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Consumer behaviour
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Cultural identity
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Herkunftsbezeichnung
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Social values
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Soziale Werte
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consumer nationalism
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product familiarity
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product-country image
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purchase intention
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Journal of global marketing
Technological forecasting & social change : an international journal
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Antecedents of Taiwan Chinese consumers' purchase intentions toward US- and Japanese-made household appliances
Javalgi, Rajshekhar (Raj) G.
;
Park, Jieun
;
Lee, Oscar
; …
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 203-223
Persistent link: https://www.econbiz.de/10010199644
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