//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global marketing"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer research"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
539
Konsumentenverhalten
539
Brand management
310
Markenführung
310
Brand image
263
Markenimage
263
Brand
209
Markenartikel
207
Beziehungsmarketing
96
Relationship marketing
96
Social Web
56
Social web
56
Luxury goods
53
Luxusgüter
53
Internet marketing
45
Online-Marketing
45
Werbewirkung
43
China
42
Designation of origin
37
Emotion
37
Herkunftsbezeichnung
37
International marketing
34
Internationales Marketing
34
Customer satisfaction
28
Kundenzufriedenheit
28
Marketing management
28
Marketingmanagement
28
Brand loyalty
27
Corporate Social Responsibility
27
Corporate social responsibility
27
Advertising
26
India
26
Indien
25
Werbung
25
Cultural identity
24
Kulturelle Identität
24
Personality psychology
24
Persönlichkeitspsychologie
24
Viral marketing
24
more ...
less ...
Online availability
All
Undetermined
28
Free
1
Type of publication
All
Article
43
Type of publication (narrower categories)
All
Article in journal
43
Aufsatz in Zeitschrift
43
Language
All
English
Author
All
Baxter, Stacey M.
2
Chen, Huan
2
Kulczynski, Alicia
2
Velasco, Carlos
2
Wang, Ye
2
Abu Farha, Allam K.
1
Ajitha, Soundararaj
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Albert, Noel
1
Aldas-Manzano, Joaquín
1
Alexander, Nicholas
1
Alvarado, Jorge
1
Ambroise, Laure
1
Arora, Nilesh
1
Avramova, Yana R.
1
Billore, Aditya
1
Biswas, Somdutta
1
Borges, Adilson
1
Boyle, Brett
1
Burkhalter, Janée N.
1
Butt, Irfan
1
Calvert, Gemma
1
Chetioui, Youssef
1
Cui, Geng
1
Curasi, Carolyn Folkman
1
Currás-Pérez, Rafael
1
Czarnecka, Barbara
1
Daryanto, Ahmad
1
DelVecchio, Devon
1
Demmer, Vera
1
Dens, Nathalie
1
Dodoo, Naa Amponsah
1
Dones, Virgin
1
Donthu, Naveen
1
Dwivedi, Abhishek
1
Feliberty Lugo, Vivian
1
Felix, Reto
1
Flecha Ortiz, Jose A.
1
Fonseca, Beatriz
1
more ...
less ...
Published in...
All
Journal of global marketing
The journal of brand management : an international journal
Journal of business research : JBR
134
Journal of marketing communications
131
International journal of advertising : the review of marketing communications
126
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
60
Psychology & marketing
59
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising research
51
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
The journal of consumer marketing
27
Health marketing quarterly
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
18
Young consumers : insight and ideas for responsible marketers
18
Marketing : ZFP ; journal of research and management
17
International journal of consumer studies
16
Journal of consumer marketing
16
Cogent business & management
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
International journal of sports marketing & sponsorship
14
more ...
less ...
Source
All
ECONIS (ZBW)
43
Showing
1
-
10
of
43
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
2
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
3
Understanding worldview beliefs to allay skepticism toward CSR advertising
Magee, Robert G.
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 538-555
Persistent link: https://www.econbiz.de/10013463721
Saved in:
4
Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam
;
Koku, Paul Sergius
;
Abu Farha, Allam K.
- In:
Journal of global marketing
35
(
2022
)
5
,
pp. 349-367
Persistent link: https://www.econbiz.de/10013466114
Saved in:
5
The anthropomorphic brand logo and its effect on perceived functional performance
Daryanto, Ahmad
;
Alexander, Nicholas
;
Kartika, Gilang
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 287-300
Persistent link: https://www.econbiz.de/10013270424
Saved in:
6
Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context
Pyle, Emily
;
Furnham, Adrian
;
McClelland, Alastair
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
Saved in:
7
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
8
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
9
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
10
Instagram advertising among young consumers in wearable fitness trackers : the moderating role of technology acceptance factors
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
; …
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012695208
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->