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~isPartOf:"Journal of global marketing"
~isPartOf:"The journal of product & brand management"
~person:"Goon, Serena Wooi-U"
~subject:"Markenführung"
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Journal of global marketing
The journal of product & brand management
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How do perceived social media marketing activities foster purchase intentions? : a multiple sequential mediation model
Kian Yeik Koay
;
Cheah, Chee Wei
;
Goon, Serena Wooi-U
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10014321513
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