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~isPartOf:"Journal of global marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Markenführung"
~subject:"Viral marketing"
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Search: subject_exact:"Internet-Werbung"
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Markenführung
Viral marketing
Internet marketing
79
Online-Marketing
79
Consumer behaviour
63
Konsumentenverhalten
63
Social Web
59
Social web
59
Brand management
54
Brand image
36
Markenimage
36
Beziehungsmarketing
30
Relationship marketing
30
Brand
25
Social media
25
Markenartikel
24
Virales Marketing
19
Online retailing
14
Online-Handel
14
Advertising effects
12
Werbewirkung
12
Advertising
9
Customer integration
9
Kundenintegration
9
Werbung
9
Brand loyalty
7
China
7
Luxury goods
7
Luxusgüter
7
Markentreue
7
Consumer engagement
6
Facebook
6
E-commerce
5
Electronic Commerce
5
Fashion
5
Mode
5
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64
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64
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1
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64
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Chen, Huan
2
Guzman, Francisco
2
Kennedy, Eric
2
Pehlivan, Ekin
2
Stavros, Constantino
2
Amelia, Maria Veronica
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Auruskeviciene, Vilte
1
Ballerini, Jacopo
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Bendoni, Wendy K.
1
Bentley, Kara
1
Bernal, Alicia
1
Bhattacharya, Arijit
1
Blankson, Charles
1
Breazeale, Mike
1
Brexendorf, Tim Oliver
1
Brunner, Christian Boris
1
Butcher, Joshua
1
Butt, Irfan
1
Caemmerer, Barbara
1
Cai, Jian
1
Chang, Chia-Wen
1
Chaput, Luciana
1
Cheah, Chee Wei
1
Chetioui, Youssef
1
Chu, Charlene
1
Ciappei, Cristiano
1
Cicek, Mesut
1
Coffie, Stanley
1
Cooper, Tony
1
Czarnecka, Barbara
1
De Maeyer, Peter
1
De Vita, Jennifer
1
Delgado-Ballester, Elena
1
Dennhardt, Severin
1
Dessart, Laurence
1
Dobele, Angela
1
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Published in...
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Journal of global marketing
The journal of product & brand management
Journal of business research : JBR
147
International journal of internet marketing and advertising : IJIMA
77
Journal of retailing and consumer services
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Journal of marketing communications
53
International journal of hospitality management
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
International journal of advertising : the review of marketing communications
40
Tourism management : research, policies, practice
40
Journal of promotion management : innovations in planning and applied research
35
The journal of brand management : an international journal
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
33
Journal of internet commerce
32
Information systems research : ISR
29
International journal of electronic marketing and retailing : IJEMR
28
Electronic commerce research
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of advertising research
24
Psychology & marketing
24
Business horizons
23
Cogent business & management
23
International journal of contemporary hospitality management
23
Journal of management information systems : JMIS
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
22
European journal of marketing : EJM
21
SpringerLink / Bücher
21
Journal of hospitality marketing & management
20
Journal of marketing
20
Journal of promotion management : JPM
20
Marketing intelligence & planning
20
International journal of consumer studies
19
Journal of electronic commerce research : JECR
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
International journal of advertising : the quarterly review of marketing communications
17
International journal of technology marketing : IJTMkt
17
Journal of marketing management : MM
16
Journal of travel and tourism marketing
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
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ECONIS (ZBW)
64
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1
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
2
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
5
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
6
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
7
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
8
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
9
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
10
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
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