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~isPartOf:"Journal of global marketing"
~person:"Arora, Nilesh"
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Journal of global marketing
Journal of promotion management : innovations in planning and applied research
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How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
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