//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global marketing"
~person:"Bagdare, Shilpa"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Testimonialwerbung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
1
Brand familiarity
1
Brand image
1
Celebrity endorsement
1
Celebrity-Werbung
1
Designation of origin
1
Herkunftsbezeichnung
1
India
1
Indien
1
Markenimage
1
Rules of origin
1
Ursprungsregeln
1
Werbewirkung
1
celebrity endorsements
1
country of origin
1
experimental design
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bagdare, Shilpa
Biswas, Somdutta
1
Choi, Jin-A.
1
Desmarais, Fabrice
1
Guptha, Ch. Abhinav
1
Hussain, Mahmood
1
Lewis, Robert
1
Malik, Garima
1
O'Donnell, Kathleen
1
Roy, Subhadip
1
Schimmelpfennig, Christian
1
Um, Nam-hyun
1
more ...
less ...
Published in...
All
Journal of global marketing
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->