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~isPartOf:"Journal of global marketing"
~person:"Jae, Haeran"
~person:"Kalliny, Morris"
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Jae, Haeran
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Journal of global marketing
Journal of current issues and research in advertising : JCIRA
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
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2
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
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