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~isPartOf:"Journal of global marketing"
~subject:"Brand management"
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Brand management
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Journal of global marketing
Journal of business research : JBR
45
The journal of brand management : an international journal
45
The journal of product & brand management
32
European journal of marketing : EJM
21
Journal of retailing and consumer services
20
Journal of strategic marketing
20
Journal of marketing communications
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of marketing management : MM
12
SpringerLink / Bücher
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Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection
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International marketing review
9
Journal of marketing
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing
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Journal of the Academy of Marketing Science
9
Cogent business & management
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
The journal of business & industrial marketing
8
The marketing review
8
Asia Pacific journal of marketing and logistics
7
Business horizons
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Gabler Edition Wissenschaft
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
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Marketing intelligence & planning
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International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
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International review on public and non-profit marketing
6
Measuring and managing brands
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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European management journal
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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International journal of wine business research : IJWBR
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1
The dark side of brand-based online communities : the role of culture
Behl, Abhishek
;
Jain, Kokil
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 241-244
Persistent link: https://www.econbiz.de/10014390268
Saved in:
2
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
3
Finding the sweet spot between ethics and aesthetics : a social entrepreneurial perspective to sustainable fashion brand (juxta)positioning
Bandyopadhyay, Chinmoy
;
Ray, Subhasis
- In:
Journal of global marketing
33
(
2020
)
5
,
pp. 377-395
Persistent link: https://www.econbiz.de/10012313056
Saved in:
4
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
5
Investigating the relationship among desired, actual, and perceptual positioning strategies of Indian car brands
Diwan, Saloni Pawan
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 314-323
Persistent link: https://www.econbiz.de/10011654450
Saved in:
6
Introduction: Special issue on Brand equity, branding, and marketing communications in emerging markets
Kaynak, Erdener
;
Zhou, Lianxi
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 171-176
Persistent link: https://www.econbiz.de/10008652539
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