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~isPartOf:"Journal of global marketing"
~subject:"Internationaler Markteintritt"
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Search: subject_exact:"MNC (Multinational company)"
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Internationaler Markteintritt
Multinationales Unternehmen
23
Transnational corporation
23
International market entry
9
International marketing
8
Internationales Marketing
8
Globalisierung
7
Globalization
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Arslan, Ahmad
2
Bianchi, Constanza
1
Castro Aristizabal, Geovanny
1
Couto, Maria
1
Dimitrova, Boryana V.
1
Dixit, Mukund R.
1
Escandon-Barbosa, Diana
1
Ferreira, João J. M.
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Gnizy, Itzhak
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Homer, Pamela Miles
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Hurtado-Ayala, Andrea
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Kim, Saejoon
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Larimo, Jorma
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Qiu, Tianjiao
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Ramirez-Urraya, Agustín
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Shoham, Aviv
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Smith, Brent
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Wang, Yi
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Yadav, Sudhir
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Journal of global marketing
International business review : the official journal of the European International Business Academy
157
Journal of world business : JWB
87
Management international review : mir ; journal of international business
71
Journal of business research : JBR
70
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
70
Journal of international entrepreneurship
63
Journal of international management
59
International marketing review
45
Multinational business review
36
European journal of international management : EJIM
35
Entrepreneurial business and economics review : EBER
28
Thunderbird international business review
28
International journal of emerging markets
24
Journal of East-West business
22
European business review : EBR ; the official journal of the International Management Centres, Europe
20
Asian business & management
19
Management international review : MIR ; journal of international business
19
International journal of business and globalisation : IJBG
18
Review of international business and strategy
18
SpringerLink / Bücher
18
Global strategy journal : GSJ
16
Journal of international marketing
15
Asia Pacific business review
14
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
14
International small business journal : researching entrepreneurship
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
International entrepreneurship and management journal
12
Journal of East European management studies : JEEMS
12
Administrative Sciences : open access journal
11
Journal of international trade & commerce
11
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
11
Baltic journal of management
10
Europäische Hochschulschriften / 5
10
International small business journal : ISBJ
10
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
10
CESifo working papers
9
Journal for global business advancement : JGBA
9
Journal of economics & management
9
Discussion paper / Centre for Economic Policy Research
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ECONIS (ZBW)
9
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1
Analyzing the association between bottom of the pyramid (BoP) and export performance in born global firms : a FGLS model approval between 2011 and 2021
Escandon-Barbosa, Diana
;
Castro Aristizabal, Geovanny
; …
- In:
Journal of global marketing
36
(
2023
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10014321500
Saved in:
2
Performance of international retailers : empirical evidence of an S-curve relationship
Dimitrova, Boryana V.
;
Kim, Saejoon
;
Smith, Brent
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 154-176
Persistent link: https://www.econbiz.de/10012201022
Saved in:
3
Cultural fit and the choice of international market entry scale of Chinese firms
Qiu, Tianjiao
;
Homer, Pamela Miles
- In:
Journal of global marketing
31
(
2018
)
5
,
pp. 308-323
Persistent link: https://www.econbiz.de/10011963154
Saved in:
4
Brand management as an internationalization strategy for SME : a multiple case study
Couto, Maria
;
Ferreira, João J. M.
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 192-206
Persistent link: https://www.econbiz.de/10011779448
Saved in:
5
Acquisition entry strategy of Nordic multinational enterprises in China : an analysis of key determinants
Arslan, Ahmad
;
Wang, Yi
- In:
Journal of global marketing
28
(
2015
)
1
,
pp. 32-51
Persistent link: https://www.econbiz.de/10010520765
Saved in:
6
Motivations, capability handicaps, and firm responses in the early phase of internationalization : a study in the Indian pharmaceutical industry
Dixit, Mukund R.
;
Yadav, Sudhir
- In:
Journal of global marketing
28
(
2015
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010520776
Saved in:
7
Explicating the reverse internationalization processes of firms
Gnizy, Itzhak
;
Shoham, Aviv
- In:
Journal of global marketing
27
(
2014
)
4
,
pp. 262-283
Persistent link: https://www.econbiz.de/10010408312
Saved in:
8
Greenfield investments or acquisitions : impacts of institutional distance on establishment mode choice of multinational enterprises in emerging economies
Arslan, Ahmad
;
Larimo, Jorma
- In:
Journal of global marketing
24
(
2011
)
4
,
pp. 345-356
Persistent link: https://www.econbiz.de/10009377177
Saved in:
9
The growth and international expansion of an emerging market retailer in Latin America
Bianchi, Constanza
- In:
Journal of global marketing
24
(
2011
)
4
,
pp. 357-379
Persistent link: https://www.econbiz.de/10009378504
Saved in:
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