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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~subject:"Brand image"
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Brand image
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Chun, Eunha
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Kaplanidou, Kyriaki
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Ko, Eunju
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
International journal of sport management and marketing : IJSMM
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
International journal of sports marketing & sponsorship
6
Sport management review
6
European Sport management quarterly : ESMQ
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Journal of business research : JBR
4
Applied Marketing Science / Angewandte Marketingforschung
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of service theory and practice : JSTP
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
The journal of business & industrial marketing
2
Tourism management perspectives : TMP
2
Asia Pacific journal of marketing and logistics
1
Bremer Arbeitspapiere zur Mittelstandsforschung
1
Business and Economic Research : BER
1
Cogent business & management
1
DBS business review : an international academic collaboration
1
Digital business
1
European journal of marketing : EJM
1
International journal of business & management : IJoBM
1
International journal of business and emerging markets : IJBEM
1
International journal of islamic marketing and branding
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport finance
1
Journal for global business advancement : JGBA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of customer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Journal of vacation marketing : an international journal
1
Management decision : MD
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
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ECONIS (ZBW)
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1
Effect of corporate image of the sponsor on brand love and purchase intentions : the moderating role of sports involvement
Trivedi, Jay
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10012257937
Saved in:
2
The impact of the 2008 Beijing Olympic Games on China's destination brand : a U.S.-based examination
Li, Xiang
;
Kaplanidou, Kyriaki
- In:
Journal of hospitality & tourism research : JHTR ; the …
37
(
2013
)
2
,
pp. 237-261
Persistent link: https://www.econbiz.de/10009779919
Saved in:
3
The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
Chun, Eunha
;
Ko, Jane
;
Lee, Jieun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 72-91
Persistent link: https://www.econbiz.de/10010406154
Saved in:
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