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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~subject:"Social Marketing"
~subject:"Social marketing"
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
International review on public and non-profit marketing
1
The journal of services marketing
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A societal perspective of sport : scale development in two settings
Naylor, Michael
;
Gordon, Brian S.
;
James, Jeffrey D.
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
2
,
pp. 101-116
Persistent link: https://www.econbiz.de/10010405829
Saved in:
2
Social Marketing im Sport
Reiche, Elena
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 375-398)
.
2011
Persistent link: https://www.econbiz.de/10008738189
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