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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner"
~subject:"Conjoint-Analyse"
~subject:"Sports marketing"
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Sports marketing
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9
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9
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3
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3
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2
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
International journal of sports marketing & sponsorship
32
International journal of sport management and marketing : IJSMM
31
Sport marketing quarterly : preferred journal of the Sport Marketing Association
29
Journal of sport management : the official journal of the North American Society of Sport Management
26
Sport management review
22
Journal of business research : JBR
20
European Sport management quarterly : ESMQ
19
European journal of marketing : EJM
11
The journal of business & industrial marketing
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
International journal of advertising : the quarterly review of marketing communications
5
International journal of sport finance
4
Journal of strategic marketing
4
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Sport, Business and Management : an international journal ; SBM
4
Journal of marketing communications
3
Journal of promotion management : JPM
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Strategies in sports marketing : technologies and emerging trends
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Asia Pacific journal of marketing and logistics
2
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
2
Journal for global business advancement : JGBA
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of nonprofit & public sector marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
KCS-Schriftenreihe
2
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
2
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
2
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Services marketing quarterly
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ECONIS (ZBW)
5
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1
The relationship between sponsorship objectives and sport team reputation among sponsor companies : an exploratory study focusing on sponsors of a Japanese professional women's vol...
Takamatsu, Shohei
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 252-268
Persistent link: https://www.econbiz.de/10013177329
Saved in:
2
Fit in cause-related marketing : an integrative retrospective
Pracejus, John W.
;
Deng, Qian
;
Olsen, G. Douglas
; …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10012257932
Saved in:
3
The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
Chun, Eunha
;
Ko, Jane
;
Lee, Jieun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 72-91
Persistent link: https://www.econbiz.de/10010406154
Saved in:
4
An empirical analysis of brand image transfer in multiple sports sponsorships
Sattler, Henrik
;
Schnittka, Oliver
;
Völckner, Franziska
- In:
Quantitative marketing and marketing management : …
,
(pp. 517-530)
.
2012
Persistent link: https://www.econbiz.de/10009621551
Saved in:
5
Sponsorship of televised sport events : an analysis of mediating effects on sponsor image
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Quantitative marketing and marketing management : …
,
(pp. 467-483)
.
2012
Persistent link: https://www.econbiz.de/10009621555
Saved in:
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