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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
International marketing review
128
Journal of international marketing
120
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of international consumer marketing
33
Journal of euromarketing
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The journal of business & industrial marketing
17
Journal of world business : JWB
15
The journal of product & brand management
15
European journal of international management : EJIM
14
Marketing intelligence & planning
14
International journal of business and globalisation : IJBG
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing
13
Journal of marketing management : MM
13
Advances in international marketing
12
Journal of East-West business
10
Journal of marketing communications
10
Business horizons
9
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
9
Harvard business review : HBR
9
Información comercial española : ICE : revista de economía
9
International journal of export marketing
9
Journal of international management
9
International journal of emerging markets
8
Journal for global business advancement : JGBA
8
Journal of international trade & commerce
8
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ECONIS (ZBW)
22
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1
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
2
Preventing brand name blunders in doing business across cultures : theory and research
Pan, David W.
;
Pan, Alan J.
;
Mutlu, Berna
;
Rylander, David
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 115-146
Persistent link: https://www.econbiz.de/10012257934
Saved in:
3
Antecedents to high (low) performances by international technology ventures
Nataraajan, Rajan
;
Ndubisi, Nelson Oly
;
Al-Shuridah, Obaid
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 423-436
Persistent link: https://www.econbiz.de/10012286214
Saved in:
4
Revisiting cultures' consequences in international marketing studies
Soares, Ana Maria
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 214-220
Persistent link: https://www.econbiz.de/10011891459
Saved in:
5
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
6
The effects of internal marketing capability on export marketing strategy, B2B marketing mix and export performance
Koo, Kyong Ryul
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10011471407
Saved in:
7
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
8
An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies
Lee, Yang-im
;
Trim, Peter R. J.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 314-337
Persistent link: https://www.econbiz.de/10010408103
Saved in:
9
Managing favorable product-country match in international markets : the case of "made in Gessi"
Matarazzo, Michela
;
Resciniti, Riccardo
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 422-434
Persistent link: https://www.econbiz.de/10010408598
Saved in:
10
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
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