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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Belk, Russell W."
~person:"Dens, Nathalie"
~subject:"Brand management"
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Anthropomorphism
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Belk, Russell W.
Dens, Nathalie
Ko, Eunju
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Aiello, Gaetano
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Kim, Kyung Hoon
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
International journal of advertising : the quarterly review of marketing communications
4
International marketing review
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The journal of brand management : an international journal
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Journal of electronic commerce research : JECR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Marketing letters : a journal of research in marketing
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Morphing anthropomorphism : an update
Belk, Russell W.
;
Kniazeva, Maria
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 239-247
Persistent link: https://www.econbiz.de/10011892171
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