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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Chung, Christina"
~person:"Kim, Sang Jin"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
5
Brand management
2
Collectivism
2
Internet marketing
2
Kollektivismus
2
Markenführung
2
Online-Marketing
2
Personality psychology
2
Persönlichkeitspsychologie
2
collectivism
2
Advertising
1
Advertising effects
1
Augmented reality marketing
1
Beziehungsmarketing
1
Brand image
1
Computerspiel
1
Consumer goods
1
Customer integration
1
Customer satisfaction
1
Customer value
1
Digitalisierung
1
Digitization
1
Experiment
1
Fashion
1
Gender
1
Geschlecht
1
Individualism
1
Individualismus
1
Innovation
1
Konsumgüter
1
Kundenintegration
1
Kundenwert
1
Kundenzufriedenheit
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Mode
1
Motivation
1
Relationship marketing
1
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Article
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5
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Chung, Christina
Kim, Sang Jin
Ko, Eunju
10
Kim, Kyung Hoon
7
Moschis, George P.
5
Aiello, Gaetano
4
Bae, Joonheui
4
Islam, Tahir
4
Kim, Juran
4
Mathur, Anil
4
Ghaffar, Abdul
3
Hunt, James M.
3
Kim, Wooyang
3
Koo, Dong-mo
3
Mattila, Pekka
3
Ng, Mark
3
Park, Seong-yeon
3
Vescovi, Tiziano
3
Ackerman, David
2
Baker, Andrew M.
2
Belk, Russell W.
2
Caldwell, Marylouise
2
Chae, Heeju
2
Checchinato, Francesca
2
Cheung, Ronnie
2
Choi, Sunmee
2
Di Benedetto, C. Anthony
2
Disegna, Marta
2
Dixit, Saurabh Kumar
2
Donvito, Raffaele
2
Han, Sang-Lin
2
Henry, Paul Conrad
2
Jeon, Jung Ok
2
Khare, Arpita
2
Kincl, Tomas
2
Koo, Dong-Mo
2
Lam, Aris Y. C.
2
Lau, Mei Mei
2
Law, Monica
2
Lee, Ki Hoon
2
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
5
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1
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
2
Thoughts on "we' or me' consumer goods" five years later
Ackerman, David
;
Chung, Christina
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 165-170
Persistent link: https://www.econbiz.de/10011774956
Saved in:
3
Role of user-created programs in online game
consumer
behavior
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 217-226
Persistent link: https://www.econbiz.de/10011594169
Saved in:
4
Korean consumer perspectives on social media advertising and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
5
"We" or "me" consumer goods : a cross-national look at self-construal and gender in product choice
Ackerman, David
;
Chung, Christina
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
1
,
pp. 70-82
Persistent link: https://www.econbiz.de/10010405831
Saved in:
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