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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Harrigan, Paul"
~subject:"Internet marketing"
~subject:"social CRM"
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
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Journal of strategic marketing
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Australasian marketing journal
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
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