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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Islam, Tahir"
~person:"Kim, Sang Jin"
~subject:"Customer value"
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Asia Pacific journal of marketing and logistics
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International journal of advertising : the quarterly review of marketing communications
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Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
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