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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Ko, Eunju"
~subject:"Customer satisfaction"
~type_genre:"Aufsatz in Zeitschrift"
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Customer satisfaction
Consumer behaviour
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Customer value
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Konsumentenverhalten
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Kundenwert
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Beziehungsmarketing
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Brand management
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Markenführung
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Marketingmanagement
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customer equity
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Augmented reality marketing
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Customer integration
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Digitalisierung
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Kundenzufriedenheit
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SNS (Social Networking Service)
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SPA brand
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Social Web
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Virales Marketing
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consumer response
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customer SNS participation activities
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customer engagement
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customer equity drivers
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customer lifetime value (CLV)
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
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