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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Parvatiyar, Atul"
~subject:"Beziehungsmarketing"
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Tracing global contribution of Jagdish N. Sheth to customer engagement and brand value enhancement : editorial
Parvatiyar, Atul
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 255-259
Persistent link: https://www.econbiz.de/10012549080
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