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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Rather, Raouf Ahmad"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Brand management
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Consumer behaviour
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Gamification
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Rather, Raouf Ahmad
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Borders, Aberdeen Leila
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
International journal of hospitality management
1
Journal of consumer behaviour
1
Journal of destination marketing & management
1
Journal of financial services marketing : JFSM
1
Journal of hospitality marketing & management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Tourism review
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ECONIS (ZBW)
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Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
2
Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty : an empirical study in the h...
Rather, Raouf Ahmad
;
Shehnaz Tehseen
;
Itoo, Murtaza Hassan
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
2
,
pp. 196-217
Persistent link: https://www.econbiz.de/10012257893
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