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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Athletes"
~subject:"Customer satisfaction"
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Park, Minsook
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Shin, Jong-Kuk
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of sport management : the official journal of the North American Society of Sport Management
3
European journal of marketing : EJM
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International journal of sport management and marketing : IJSMM
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International journal of sports marketing & sponsorship
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The journal of business & industrial marketing
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To sponsor or not to sponsor : transgressions are unequally detrimental
Chang, Joseph W.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 209-225
Persistent link: https://www.econbiz.de/10011774980
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2
Mediating effect of store attachment in formation of store emotions and patronage through art and culture sponsorship in retailing
Shin, Jong-Kuk
;
Park, Minsook
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 441-452
Persistent link: https://www.econbiz.de/10010438482
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