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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Cultural policy"
~subject:"Customer satisfaction"
~subject:"Professional sports"
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Cultural policy
Customer satisfaction
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Sponsoring
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Ko, Eunju
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
International journal of sports marketing & sponsorship
19
Journal of sport management : the official journal of the North American Society of Sport Management
17
International journal of sport management and marketing : IJSMM
16
European Sport management quarterly : ESMQ
11
Sport management review
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
Journal of business research : JBR
6
Springer eBook Collection
6
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Research
3
SpringerLink / Bücher
3
Applied Marketing Science / Angewandte Marketingforschung
2
Edition Sportökonomie, Sportmanagement
2
Event- und Impaktforschung
2
International journal of sport finance
2
Journal for global business advancement : JGBA
2
Journal of business strategy
2
Journal of strategic marketing
2
KulturKommerz
2
Management-Reihe Corporate Social Responsibility
2
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
2
Schriftenreihe Sportökonomie in Forschung und Praxis
2
Services marketing quarterly
2
Sport business insights
2
Sport, Business and Management : an international journal ; SBM
2
Working papers / Institute for Strategy and Business Economics, University of Zurich
2
Applied economics
1
Arbeitspapiere der Juniorprofessur für Dienstleistungsmanagement
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Avis et rapports du Conseil Économique et Social
1
Beiträge Sportökonomie, Sportmanagement
1
Brand Content : die Marke als Medienereignis
1
Corporate reputation review
1
Corporate reputation review : an international journal
1
Cultural economics and cultural policies
1
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Dissertation.de
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The relationship between sponsorship objectives and sport team reputation among sponsor companies : an exploratory study focusing on sponsors of a Japanese professional women's vol...
Takamatsu, Shohei
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 252-268
Persistent link: https://www.econbiz.de/10013177329
Saved in:
2
Mediating effect of store attachment in formation of store emotions and patronage through art and culture sponsorship in retailing
Shin, Jong-Kuk
;
Park, Minsook
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 441-452
Persistent link: https://www.econbiz.de/10010438482
Saved in:
3
The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
Chun, Eunha
;
Ko, Jane
;
Lee, Jieun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 72-91
Persistent link: https://www.econbiz.de/10010406154
Saved in:
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