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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Deutschland"
~subject:"International marketing"
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Search: subject_exact:"Cultural psychology"
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Deutschland
International marketing
Cultural identity
7
Kulturelle Identität
7
Consumer behaviour
5
Konsumentenverhalten
5
Culture
3
Internationales Marketing
3
Kultur
3
Advertising
2
China
2
Comparison
2
Corporate culture
2
Cross-cultural management
2
Ethnic group
2
Ethnische Gruppe
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Interkulturelles Management
2
National culture
2
Nationalkultur
2
South Korea
2
Südkorea
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Unternehmenskultur
2
Vergleich
2
Werbung
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culture
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Advertising effects
1
B-to-B-Marketing
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Bibliometrics
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Bibliometrie
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Brand image
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Business-to-business marketing
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Cluster analysis
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Clusteranalyse
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Consequences
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Corporate reputation
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Germany
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Bathaee, Atieh
1
Battaglia, Loretta
1
Cedrola, Elena
1
Choi, Chang-Won
1
Soares, Ana Maria
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
International marketing review
19
Journal of business research : JBR
18
Discussion paper series / IZA
14
Journal of global marketing
14
Journal of international marketing
13
Journal of international consumer marketing
10
Handbook of research on international advertising
9
IZA Discussion Paper
7
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
6
SpringerLink / Bücher
6
GLO discussion paper
5
CESifo working papers
4
Discussion papers / Deutsches Institut für Wirtschaftsforschung
4
Cross-cultural and critical perspectives on brands
3
Discussion paper / Centre for Economic Policy Research
3
European journal of international management : EJIM
3
Faculty & research / Insead : working paper series
3
Gabler Edition Wissenschaft
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of export marketing
3
Internationales Management im Umbruch : globalisierungsbedingte Einwirkungen auf Theorie und Praxis internationaler Unternehmensführung
3
Journal of international entrepreneurship
3
Journal of population economics
3
Journal of promotion management : JPM
3
Management international review : mir ; journal of international business
3
Marketing management : a cultural perspective
3
Qualitative market research : an international journal
3
The journal of brand management : an international journal
3
AMS review : official publication of the Academy of Marketing Science
2
Asia Pacific journal of marketing and logistics
2
Beyond Hofstede : culture frameworks for global marketing and management
2
Discussion papers / University of Kent, School of Economics
2
Documents de recherche / ESSEC Centre de Recherche
2
European journal of cross-cultural competence and management
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
Handbook of brand relationships
2
Handbook on cross-cultural marketing
2
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ECONIS (ZBW)
4
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Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
2
Revisiting cultures' consequences in international marketing studies
Soares, Ana Maria
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 214-220
Persistent link: https://www.econbiz.de/10011891459
Saved in:
3
Consumer culture at individual level : proposing a two-stepped model, comparing Iran and Germany
Bathaee, Atieh
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 311-338
Persistent link: https://www.econbiz.de/10010408197
Saved in:
4
Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
Cedrola, Elena
;
Battaglia, Loretta
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 394-408
Persistent link: https://www.econbiz.de/10010408600
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