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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Herkunftsbezeichnung"
~subject:"Markenartikel"
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Herkunftsbezeichnung
Markenartikel
Brand image
4
Designation of origin
4
Markenimage
4
Rules of origin
4
Ursprungsregeln
4
Brand
3
Brand management
3
China
3
Consumer behaviour
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International marketing
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Internationales Marketing
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Italien
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Italy
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Konsumentenverhalten
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Markenführung
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brand associations
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country of origin
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B-to-B-Marketing
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Bibliometrics
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Bibliometrie
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Business-to-business marketing
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Corporate reputation
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Country of origin
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Creativity
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Cross-cultural management
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Cultural identity
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Firmenimage
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Interkulturelles Management
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International market entry
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Internationaler Markteintritt
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Italian firms in China
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Kreativität
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Kulturelle Identität
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Multinationales Unternehmen
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brand
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brand image in BTB
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brand management
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English
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Vescovi, Tiziano
3
Checchinato, Francesca
2
Disegna, Marta
2
Aiello, Gaetano
1
Battaglia, Loretta
1
Cedrola, Elena
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Donvito, Raffaele
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of international consumer marketing
12
International marketing review
10
Journal of business research : JBR
10
Journal of global marketing
9
Asia Pacific journal of marketing and logistics
7
The journal of brand management : an international journal
6
Journal of international marketing
5
Journal of retailing and consumer services
5
IDE discussion papers
3
Journal of euromarketing
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of promotion management : JPM
3
Journal of world trade : law, economic policy, public policy
3
Marketing letters : a journal of research in marketing
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Asia Pacific business review
2
CESifo Working Paper
2
Cege discussion paper
2
Country of origin effect : looking back and moving forward
2
Discussion papers / CEPR
2
International business and economics research journal
2
International business review : the official journal of the European International Business Academy
2
International journal of business & management : IJoBM
2
International journal of business and globalisation : IJBG
2
International journal of commerce and management
2
International journal of consumer studies
2
International journal of emerging markets
2
International journal of management and economics
2
Journal of African trade : official journal of the African Export-Import Bank
2
Journal of fashion marketing and management
2
Journal of food products marketing
2
Journal of industry, competition and trade
2
Journal of strategic marketing
2
Market : review for marketing theory and practice
2
Marketing intelligence & planning
2
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
2
NBER working paper series
2
RIETI discussion paper series
2
The origins of goods : rules of origin in regional trade agreements
2
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ECONIS (ZBW)
4
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1
The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
Saved in:
2
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
3
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
Saved in:
4
Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
Cedrola, Elena
;
Battaglia, Loretta
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 394-408
Persistent link: https://www.econbiz.de/10010408600
Saved in:
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