//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising media"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Advertising
1
Advertising effects
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer behaviour
1
Logit model
1
Logit-Modell
1
Werbewirkung
1
Werbung
1
advertising media
1
conjoint analysis
1
mixed logit model
1
multintional logit-OLS two-stage estimation method
1
purchase intention
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Ahn, Joongha
1
Lee, Changwon
1
Lee, Jongsu
1
Paik, Michael
1
Published in...
All
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of advertising research
3
Journal of marketing communications
3
Marketing intelligence & planning
3
The journal of brand management : an international journal
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Der Markt : international journal of marketing
1
International journal of entrepreneurial venturing
1
International journal of marketing : IJM ; formerly Der Markt
1
JMM : the international journal on media management
1
Journal of marketing research : JMR
1
Journal of media business studies
1
Journal of promotion management : JPM
1
Psychology & marketing
1
The journal of consumer marketing
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An analysis of different types of advertising media and their influence on consumer preferences and purchase intentions for digital cameras
Ahn, Joongha
;
Lee, Changwon
;
Lee, Jongsu
;
Paik, Michael
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
4
,
pp. 356-369
Persistent link: https://www.econbiz.de/10010406174
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->