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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Product quality"
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Store brand vs. national brand prices : willingness to pay ≠ willingness to accept
Boyle, Peter J.
;
Lathrop, E. Scott
;
Kim, Hyoshin
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10012622608
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