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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Werbung"
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Werbung
Marketing management
29
Marketingmanagement
29
Consumer behaviour
13
Konsumentenverhalten
13
Brand management
7
Markenführung
7
Beziehungsmarketing
6
Relationship marketing
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Marketing
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Marketing theory
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Marketingtheorie
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marketing
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B-to-B-Marketing
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Business-to-business marketing
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Hotel industry
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Hotellerie
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Advertising
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Brand image
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Customer value
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Fashion
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IMC
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Internet marketing
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Kundenwert
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Markenimage
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Mode
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Nachhaltige Entwicklung
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Online-Marketing
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Sustainability
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customer equity
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B2B marketing mix
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Cause-Related Marketing
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Costanzo, Cynthia P.
1
Costanzo, Paul J.
1
Munsch, Alison
1
Panigyrakis, George
1
Zarkada, Anna
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of marketing communications
13
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
European journal of marketing : EJM
8
Journal of advertising research
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of promotion management : JPM
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business research : JBR
5
Journal of marketing
5
SpringerLink / Bücher
5
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Springer eBook Collection
4
The marketing review
4
Economics and business review
3
European Advertising Academy
3
International journal of technology marketing : IJTMkt
3
Journal of global marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing research : JMR
3
Journal of retailing
3
Lehrbuch
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
A reader in marketing communications
2
Advances in advertising research
2
Advances in international marketing
2
Advertising in new formats and media : current research and implications for marketers
2
Australasian marketing journal
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ECONIS (ZBW)
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1
Millennial and generation Z digital marketing communication and advertising effectiveness : a qualitative exploration
Munsch, Alison
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
Saved in:
2
Gender differences in marketer and non-marketer-dominated sources of sustainable health and wellness information
Costanzo, Paul J.
;
Costanzo, Cynthia P.
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
1
,
pp. 42-50
Persistent link: https://www.econbiz.de/10012257881
Saved in:
3
A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation
Panigyrakis, George
;
Zarkada, Anna
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 262-278
Persistent link: https://www.econbiz.de/10010408201
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