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~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Journal of managerial issues : JMI"
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~subject:"Globalisierung"
~subject:"Kraftfahrzeug"
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Journal of historical research in marketing
Journal of managerial issues : JMI
International journal of sport management and marketing : IJSMM
34
International journal of sports marketing & sponsorship
28
Sport marketing quarterly : preferred journal of the Sport Marketing Association
28
European Sport management quarterly : ESMQ
24
Sport management review
21
Journal of sport management : the official journal of the North American Society of Sport Management
20
Journal of strategic marketing
9
Journal of business research : JBR
8
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
The journal of brand management : an international journal
7
Asia Pacific journal of marketing and logistics
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Journal of promotion management : JPM
4
Sport, Business and Management : an international journal ; SBM
4
SpringerLink / Bücher
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European journal of marketing : EJM
3
International journal of business and globalisation : IJBG
3
The journal of product & brand management
3
BestMasters
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European journal of international management : EJIM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of event and festival management
2
International journal of revenue management : IJRM
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service theory and practice : JSTP
2
Journal of the Academy of Marketing Science
2
Markenkommunikation und Beziehungsmarketing
2
Marketing : ZFP ; journal of research and management
2
Marketing analysis in sport business : global perspectives
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Routledge research in sport business and management
2
Routledge sports marketing
2
Springer Gabler Research
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ECONIS (ZBW)
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1
An introduction to the "marketing brands and experiences in sport, entertainment, tourism and hospitality" special issue
Roy, Donald P.
;
Rajesh, V. Srivastava
;
Edmondson, Diane R.
- In:
Journal of managerial issues : JMI
33
(
2021
)
3
,
pp. 218-219
Persistent link: https://www.econbiz.de/10012648599
Saved in:
2
Marketing brands and experiences in sport, entertainment, Tourism and hospitality
2021
Persistent link: https://www.econbiz.de/10012648604
Saved in:
3
Origins of sports car marketing : early 20th Century British cycle-cars
Jones, D. G. Brian
;
Richardson, Alan J.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 329-358
Persistent link: https://www.econbiz.de/10011804987
Saved in:
4
Selling punches : free markets and professional wrestling in the UK, 1986-1993
Litherland, Benjamin
- In:
Journal of historical research in marketing
4
(
2012
)
4
,
pp. 578-598
Persistent link: https://www.econbiz.de/10009683200
Saved in:
5
Toward a history of sport branding
Hardy, Stephen
;
Norman, Brian
;
Sceery, Sarah
- In:
Journal of historical research in marketing
4
(
2012
)
4
,
pp. 482-509
Persistent link: https://www.econbiz.de/10009683220
Saved in:
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