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~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~subject:"Brand management"
~subject:"Branding history"
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Brand management
Branding history
Sportmarketing
130
Sports marketing
130
Consumer behaviour
78
Konsumentenverhalten
78
Professional sports
76
Profisport
76
Sport
61
Sports
61
Sport organization
44
Sportorganisation
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Football
32
Fußball
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Sport event
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Sportveranstaltung
31
Sponsoring
26
Sponsorship
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Markenführung
20
Brand image
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Markenimage
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USA
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United States
18
Beziehungsmarketing
17
Relationship marketing
17
Personality psychology
14
Persönlichkeitspsychologie
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Advertising effects
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Werbewirkung
11
fan identification
10
Management
9
Social Web
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Social web
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Sport policy
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Sportpolitik
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consumer behavior
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Arbeitsgruppe
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Sport management
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Sportmanagement
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Team
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fans
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Kunkel, Thilo
6
Funk, Daniel C.
3
Asada, Akira
2
Baker, Thomas A., III.
2
Biscaia, Rui
2
Doyle, Jason P.
2
Heere, Bob
2
Ko, Yong Jae
2
Su, Yiran
2
Agyemang, Kwame
1
Arai, Akiko
1
Baker, Bradley J.
1
Ballouli, Khalid
1
Bauer, Hans H.
1
Behrens, Anton
1
Bredikhina, Nataliya
1
Cho, Sungho
1
Daniels, Jason
1
Du, Hui
1
Du, James
1
Exler, Stefanie
1
Greenwell, T. Christopher
1
Guo, Xuan
1
Hancock, Meg
1
Hardy, Stephen
1
Hill, Brad
1
Hwang, Yongjin
1
Jang, Wonseok
1
Jones, D. G. Brian
1
Karg, Adam
1
Katz, Matthew
1
Kim, Yongjae
1
King, Jesse
1
Lee, J. Lucy
1
Lee, Jong Kwan
1
Lock, Daniel
1
Madrigal, Robert
1
McDonald, Heath
1
Norman, Brian
1
Richardson, Alan J.
1
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Journal of historical research in marketing
Journal of sport management : the official journal of the North American Society of Sport Management
International journal of sport management and marketing : IJSMM
33
International journal of sports marketing & sponsorship
27
Sport marketing quarterly : preferred journal of the Sport Marketing Association
27
European Sport management quarterly : ESMQ
24
Sport management review
21
Journal of business research : JBR
8
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
The journal of brand management : an international journal
7
Journal of strategic marketing
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Journal of promotion management : JPM
4
Sport, Business and Management : an international journal ; SBM
4
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
International journal of business and globalisation : IJBG
3
The journal of product & brand management
3
BestMasters
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of event and festival management
2
International journal of revenue management : IJRM
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of managerial issues : JMI
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service theory and practice : JSTP
2
Journal of the Academy of Marketing Science
2
Markenkommunikation und Beziehungsmarketing
2
Marketing : ZFP ; journal of research and management
2
Marketing analysis in sport business : global perspectives
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Routledge sports marketing
2
Springer Gabler Research
2
Springer eBook Collection
2
The marketing review
2
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ECONIS (ZBW)
20
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1
The new wave of influencers : examining college athlete identities and the role of homophily and parasocial relationships in leveraging name, image, and likeness
Su, Yiran
;
Guo, Xuan
;
Wegner, Christine
;
Baker, Thomas …
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 371-388
Persistent link: https://www.econbiz.de/10014340594
Saved in:
2
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
3
Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton
;
Yang, Yanxiang
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
Saved in:
4
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
Saved in:
5
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
6
Empirical investigation of sport trademark dilution using contingent valuation method
Cho, Sungho
;
Lee, J. Lucy
;
Won, June
;
Lee, Jong Kwan
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 189-200
Persistent link: https://www.econbiz.de/10012293255
Saved in:
7
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
8
Brand new : a longitudinal investigation of brand associations as drivers of team identity among fans of a new sport team
Wear, Henry
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012293666
Saved in:
9
New brands : contextual differences and development of brand associations over time
Daniels, Jason
;
Kunkel, Thilo
;
Karg, Adam
- In:
Journal of sport management : the official journal of …
33
(
2019
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10011998392
Saved in:
10
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
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