//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~language:"eng"
~person:"Avis, Mark"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing theory"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand management
1
Brand personality
1
Brand personification
1
Brand relationships
1
Consumer behaviour
1
History of marketing thought
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Marketing theory
1
Marketingtheorie
1
Motivation research
1
Projective methods
1
Relationship marketing
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
Author
All
Avis, Mark
Tadajewski, Mark
16
Jones, D. G. Brian
5
Shaw, Eric H.
5
Fullerton, Ronald A.
3
Hunt, Shelby D.
3
Layton, Roger A.
3
Lazer, William
3
Shaw, Eric
3
Witkowski, Terrence H.
3
Belk, Russell W.
2
Brown, Stephen
2
Levy, Sidney J.
2
Maclaran, Pauline
2
Powers, Thomas L.
2
Savitt, Ronald
2
Shapiro, Stanley J.
2
Tamilia, Robert D.
2
Aitken, Robert
1
Arnold, Pauline
1
Auer-Srnka, Katharina J.
1
Bastos, Wilson
1
Bauer, Martina
1
Bennett, Peter D.
1
Bolton, Ruth N.
1
Carrillat, François A.
1
Cochoy, Franck
1
Cunningham, Peggy
1
Dimitrova, Boryana
1
Dixon, Donald F.
1
Domegan, Christine
1
Ehret, Michael
1
Esson, Dylan J.
1
Firat, A. Fuat
1
Fitchett, James A.
1
Grönroos, Christian
1
Hackley, Christopher E.
1
Handelman, Jay
1
Hardy, Stephen
1
Hoyt, Elizabeth Ellis
1
more ...
less ...
Published in...
All
Journal of historical research in marketing
Neue Herausforderungen an das Dienstleistungsmarketing
Marketing theory
2
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Intertwined : brand personification, brand personality and brand relationships in historical perspective
Avis, Mark
;
Aitken, Robert
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 208-231
Persistent link: https://www.econbiz.de/10011376210
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->