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~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~language:"eng"
~person:"Fullerton, Ronald A."
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Fullerton, Ronald A.
Tadajewski, Mark
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Journal of historical research in marketing
Neue Herausforderungen an das Dienstleistungsmarketing
Routledge studies in the history of marketing
1
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ECONIS (ZBW)
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The birth of consumer behavior : motivation research in the 1940s and 1950s
Fullerton, Ronald A.
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 212-222
Persistent link: https://www.econbiz.de/10009758437
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2
The historical development of segmentation : the example of the German book trade 1800 - 1928
Fullerton, Ronald A.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 56-67
Persistent link: https://www.econbiz.de/10009506460
Saved in:
3
Historical methodology : the perspective of a professionally trained historian turned marketer
Fullerton, Ronald A.
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 436-448
Persistent link: https://www.econbiz.de/10009407726
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