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~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~language:"eng"
~person:"Savitt, Ronald"
~subject:"Marketing theory"
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Journal of historical research in marketing
Neue Herausforderungen an das Dienstleistungsmarketing
History of marketing thought ; Volume 3
1
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ECONIS (ZBW)
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Forgotten classics : E. T. Grether's (1966) Marketing and Public Policy
Savitt, Ronald
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 430-439
Persistent link: https://www.econbiz.de/10010414266
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Teaching and studying marketing history : a personal journey
Savitt, Ronald
- In:
Journal of historical research in marketing
1
(
2009
)
2
,
pp. 189-199
Persistent link: https://www.econbiz.de/10003915789
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