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~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~language:"eng"
~subject:"Curriculum"
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Journal of historical research in marketing
Neue Herausforderungen an das Dienstleistungsmarketing
Journal of marketing education : JME
9
Australasian marketing journal
2
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ECONIS (ZBW)
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1
Teaching the history of marketing thought : an approach
Shaw, Eric H.
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 256-271
Persistent link: https://www.econbiz.de/10011376222
Saved in:
2
Reflections on the American Marketing Association Doctoral Consortium
Lazer, William
;
Bennett, Peter D.
- In:
Journal of historical research in marketing
3
(
2011
)
2
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009233210
Saved in:
3
Wroe Alderson's Marketing Theory Seminar : an experiment in higher education (1951 - 1965)
McGarry, E. D.
- In:
Journal of historical research in marketing
3
(
2011
)
2
,
pp. 244-250
Persistent link: https://www.econbiz.de/10009233211
Saved in:
4
Wroe Alderson's Marketing behaviour and executive action inserted into Reavis Cox's marketing theory course at Wharton 50 years ago : a student's reaction
Dixon, Donald F.
- In:
Journal of historical research in marketing
3
(
2011
)
1
,
pp. 10-28
Persistent link: https://www.econbiz.de/10008936953
Saved in:
5
The history of marketing thought: a teaching reflection
Domegan, Christine
- In:
Journal of historical research in marketing
2
(
2010
)
4
,
pp. 457-466
Persistent link: https://www.econbiz.de/10008809031
Saved in:
6
Teaching the history of marketing theory
Wooliscroft, Ben
;
Lawson, Rob
- In:
Journal of historical research in marketing
2
(
2010
)
4
,
pp. 467-478
Persistent link: https://www.econbiz.de/10008809042
Saved in:
7
Doctoral seminars in marketing theory : for incorporating the history of marketing practice and thought
Hunt, Shelby D.
- In:
Journal of historical research in marketing
2
(
2010
)
4
,
pp. 443-456
Persistent link: https://www.econbiz.de/10008809043
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