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~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Greenhalgh, Greg"
~subject:"Brand management"
~subject:"Kraftfahrzeug"
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Brand management
Kraftfahrzeug
Sport
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Greenhalgh, Greg
Wear, Henry
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Ballouli, Khalid
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Biscaia, Rui
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Heere, Bob
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Journal of historical research in marketing
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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A case of multiple (brand) personalities : expanding the methods of brand personality measurement in sport team contexts
Greenhalgh, Greg
;
Dwyer, Brendan
;
LeCrom, Carrie W.
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10011697105
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